Lifestyle products are perfect for content on social media, additional product shots or to decorate blog posts and your webpage. They can help invite your potential buyers into the world of the product and how it can be used. They are just as useful but much more captivating than a standard white background shoot.
Creating a particular mood With Lifestyle Photography
Lifestyle photos provide your customers with a better idea of your brand’s vibe and feel. In addition, lifestyle photos provide a real-life example of what it would look like to own your product. To illustrate, you can get across the idea that your product is luxury by utilising props that suggest “luxury”. For example, champagne bottles or diamonds are usually associated with luxury. By adding these as props to your shoot, audiences will infer that your item is high quality.
This stunning shoot we conducted is a perfect example. We wanted to give a historical, classic vibe with the element of luxury. We did this by utilising moody lighting with aged whiskey and mythology books imagery. This way, we got across the idea that these wallets were a luxury item. Whilst also incorporating the concept of aged leather that is long-lasting and utilises historical methods using the manufacturing process.
Without words, we have already told the story of this product visually and created interest for potential customers.
Utilising Your Product’s Elements
Another way lifestyle photos can tell a story is via ingredients. Many natural cosmetic brands favour this style of lifestyle shots. It can visually show what customers may miss within the description. It can also evoke memories of textures and how smooth the formula looks. You can immediately understand how this product works and its relaxing effect from the colour scheme and props in this shoot.
But how can you utilise lifestyle?
You can use lifestyle shots in many different ways. First, they make great social media content. Think about any images you’ve seen of products on Instagram. They are almost entirely all lifestyle. This is because white background shots can only say so much about your product. It is simpler to gain info from an image in a world influenced by social media than read an article. Therefore, it is essential to visually point out your unique selling points like ingredients or manufacturing processes.
They can also be a great way to decorate your web page with banners. Or even provide images within blog posts that discuss using your product or making your products.
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How would you use lifestyle photos to showcase your products? Let us know in the comments.