A high quality picture is worth more than a thousand words. However, if your online business depends on the product images, it’s worth quite a lot more! In today’s digital era world, you have to invest in professional product photography to attract the right people and convert them into buyers.
Product photography is often at the bottom of a business’ priorities list, because businesses want to just focus on sales and advertising. Studio quality product photography is essential for every business selling products online. Why do a lot of online businesses hire professional product photographers for their products? Why do businesses with good images make a lot more money than those that don’t? Let’s discuss.
There are no rules for good product photography, there are only good Product photographs.-MO STUDIOS
Visibility of Your Product Photography
With the vast amount of data and information available online – you need to go the extra mile to win your potential buyer’s attention in a competitive online environment. Photography is visual art. It can increase the visibility of your online content by almost 85%.
Our minds can process a good amount of information, but unconsciously we will always prioritise photographs. Professional imagery can give the right message to your target audience.
Art of mix
Non-verbal communication makes up for 93% of all online conversations. As a result, mixing visuals with some text is the best way to grab the attention of your prospects.
Going Viral With Your Product Photography
Google prioritises all kinds of content. Yours has the potential to go viral if you can use text and visuals to your advantage. You’ll want to find a good balance between good SEO and how your content reads to a human being. Exciting and entertaining content has the potential to be shared by visitors to their friends and followers on social media to boost your reach. Written content is also very valuable.
People usually let emotions influence their buying decisions, so try to incorporate some emotional elements about your brand to help sway potential customers into buyers.
Product Photography gives Easy Engagement
Photography is more straightforward and more easily shared, therefore, easier to understand than the text. As a result, Facebook posts with photographs average 70% more shares than those without photographs.
A professional product photo builds trust, therefore there is a solid link between top-quality images in marketing and the increase in sales.
We hope you enjoyed this Product Photography blog. Visit here to see more of our product photography blogs.