Businesses use white background photography to ensure the viewer’s focus is on their product, limiting their imagination. As a result, lifestyle photos are used to complement white background photography. Use lifestyle photography to bring your customers into your product world to help them imagine using your product.
Lifestyle photos give potential customers a good idea of your brand’s vibe. They can provide a real-life example of what it would look like to own your product. For example, you can express that your product is luxury by utilising props that suggest “luxury”. Much like champagne bottles or faux diamonds.
Using props for Lifestyle
This stunning shoot we conducted is a perfect example. We wanted to give a historical, classic vibe with the element of luxury. We did this by utilising moody lighting with aged whiskey and mythology books imagery. This way, we got the idea that these were a luxury item. Whilst also incorporating the concept of aged leather that is long-lasting and utilises historical methods using the manufacturing process.
Without words, we have already told the story of this product visually and created interest for potential customers.
Another way lifestyle photos can tell a story is via ingredients. Many natural cosmetic brands favour this style of lifestyle shots.
Lifestyle shoots can also portray ideas. For example, the unique selling point could be that the product is waterproof or easily camouflaged, which you can already infer just from these product images.
But how can you utilise lifestyle shots in your product photography?
Businesses selling products can use lifestyle photography in many different ways. First, they make great social media content. Think about any images you’ve seen of products on Instagram, and they are almost entirely all lifestyle; this is because white background shots can only say so much about your product. It is simpler to gain info from an image than reading an article in a world influenced by social media. It is essential to utilise all of the tools possible to point out your unique selling points like ingredients or the manufacturing process.
They can also be a great way to decorate your web page with banners or even provide images within blog posts that discuss how to use your product or how you make your products.