Nowadays with technology being so accessible, anyone can set up their business online, especially the jewellery industry. However, different marketplace platforms are more suitable for different sized business and styles of business. This article will help you decide on which platform is the most suitable for you and your eCommerce business.
Why Should You Start Selling Jewellery Online
Online shopping is easier than ever. You can reach a worldwide audience of potential customers and extend your reach further than ever before. Efficiency is critical, we have almost anything at our fingertips nowadays, and thanks to services on marketplace platforms like Amazon’s next day delivery, people expect efficiency. More brick and mortar stores are expanding online as it is so much easier to use your mobile phone for purchases instead of hunting around in-store. By not using the technology we now have, you are missing out on many new customers and sales.
Which marketplace platforms are there?
This blog will mention various marketplace platforms that you can utilise.
Selling jewellery on Etsy
Are you a small business offering handmade or bespoke pieces? Etsy is the place for you. Etsy allows businesses with a small staff apply the personal touches they would in a brick and mortar store and it makes it simple to branch out without the complications that come with making your business larger.
Be aware that etsy is for handmade pieces only, breaking this rule will cause etsy to ban you from the site and waste all the time and effort it takes setting up.
Etsy buyers are drawn to the site mostly for Jewellery which means you will be front and centre for most of the searches on the site.
Amazon & eBay Marketplace
Amazon and eBay are the perfect marketplace for any business, no matter the size. In addition, Amazon and eBay are good marketplaces if you want to take away the hassle of website management.
However, both Amazon & eBay have their advantages and disadvantages and have their differences. Amazon’s marketplace has a lengthy set-up process for Jewellers that produce fine jewellery pieces. The lengthy set-up process ensures that you are selling authentic jewellery pieces to customers. The Amazon marketplace also requires a set-up fee. Despite the inconvenience this brings, Amazon helps reassure customers that your business and its products are trustworthy.
While eBay is straightforward and accessible, it brings a very different audience than Amazon’s marketplace. eBay is much simpler to use as a marketplace. As a result, eBay is the perfect place for individuals to sell costume jewellery and one of a kind pieces due to eBay’s bidding function. eBay is recommended if you are auctioning off vintage pieces online as it reaches a vast audience. In addition, putting up listings is fast and straightforward compared to the processes you need to list with Amazon.
Jewellery e-commerce on Shopify
Suppose you already have an established customer audience thanks to your in-store location or social media presence. Why not set up your online store with its unique webpage using Shopify? Shopify is relatively simple to use if you already have web design skills. If not, you could employ a company like Fotonic to help you with your Shopify site.
With Shopify, you have full management of your jewellery listings you can adjust how your web page looks to tailor it entirely to your brand.
Now you have selected a platform, do you have what it takes to put together a good listing?
Check out our blog on Putting together successful Jewellery Ecommerce listings here.