Setting Up Your Etsy Online Store

Woman online shopping on Etsy
Woman online shopping on Etsy

For the past 17 years, Etsy has become a hotspot for handcrafted goods. Etsy is the perfect site for small businesses selling their products such as jewellery and needlework. You may know how to create beautiful jewellery gifts. However, do you know how to start with setting up your online store? 

If you aren’t selling handcrafted goods such as jewellery or needlework, Etsy might not be the place for you. However, there are other marketplace platforms such as eBay or Amazon available. Check out our article on selling goods on eBay and Amazon marketplace.

Setting up your online Etsy store

To start, you should install both of Etsy’s apps. Etsy has apps tailored to buying and another for selling, making it that much simpler to manage your business.

When creating your account, you need to set up a profile picture and a short bio explaining who you are. Setting up your profile is an excellent way for customers to know you and enhances the customer’s experience in buying from small businesses rather than large impersonal brands.

Etsy Branding Tools

One of the first things you’ll need when starting on Etsy is a shop name and your branding. Of course, you might have already started out selling your goods and already have a name in mind, but it is vital to double-check that this name is available with Etsy.

Unsure of what to name your online store? Think about what unique selling point makes your products different. However, don’t be too particular in what you are selling as it limits your company from branching out. For example, “Sparkly Wax Melts” is a perfect business title for Etsy, but if this company decides they want to start selling candles, too, it gets a little bit confusing.


Then, you want to start creating visuals for this brand like a logo! Once you have a colour scheme and logo, it’s simple to create a banner for your shop. You can do this using mobile editing apps, or if you have the resources can be made using professional packages like adobe illustrator.

Tell the story of your business; the about page on Etsy allows customers to get to know your business more and gives an element of trust and reliability to your page. Include necessary details about how you started your craft or where it began.

Adding Listings

Then, you can begin adding listings to your online store. One of the critical parts of this is product photography. The quality of your product photos can make or break a sale. Think about what details you want to draw attention to, perhaps its intricate engravings or imperfections within vintage reworks. It’s essential to be as honest as possible with your customers. It affects your reputation as a seller with reviews and can lead to unnecessary returns, which will cost you as a seller. If possible, try hiring a professional product photographer to take professional photos of your products.

Photos are the first thing your potential customers see on an online store. That’s why quality and priorities are essential. For example, you want to ensure the background of your item is a solid colour like white; this ensures the attention is on your item and not the background. You also want to make sure that the first photo your customer sees is the front of your object and that the photo clearly shows what it is. A great way to ensure your photos are of the best quality is to purchase packshots from a professional photographer. They can help you achieve your creative vision with your budget to ensure your brand remains professional and of high quality.

Online store Product Descriptions

Next, you want to formulate your product description. Think about those unique selling points again and get them across. You want to discuss dimensions, colours and other important details about your product. One of the brilliant features Etsy provides is its messaging option. Once you have established your store, look at what questions crop up often about your product and then edit your description to include answers to these questions.

Your Business Is Ready to go

Now you should be ready to get your online store up and running! Etsy opens up the horizons for small businesses to start. But, of course, once your business gets larger, it might be time to swap out for a Shopify account instead; check out our article on that here.

Learn more about Etsy & other marketplace platforms here.

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