Creating a Successful Jewellery Product Listing.

Step One: Choose The Right Platform

Once you have selected your preferred marketplace platform, it’s time to start putting together your branding. You’ll want to establish your site before you set up your first jewellery product listing. Some marketplaces like eBay let you add your business logo for your profile picture. Having an attractive, high-quality banner, logo and visuals for your marketplace page or site makes your site look more professional and appealing to customers. 

One of the first steps when setting up your first jewellery shop to sell jewellery is choosing the right platform for your online shop. Learn more about eCommerce marketplaces here.

Jewellery photography - MO STUDIOS
– MO STUDIOS

Step Two: About Page

Tell your customers about yourselves as a company. Are you a modern business or has your business been going for hundreds of years? Tell your customers more about you and build up the trust and relationship that will keep them returning for purchases. You can also utilise this area to share reviews and customer testimonials. Perhaps you have a unique selling point about materials you use or your sustainability, elaborate more on your brand values. 

Step Three: Consistency

Keep your photos consistent. Stick to an angle you like and always be sure that variations of a similar product are lit and positioned as similarly as possible, this will make your webpage seem more professional and visually appealing. You may want to stick to white background packshots or even pngs to get the desired consistent effect. Not only does it look effortlessly elegant but it also makes it much more efficient for potential viewers. 

Step Four: Photographs

Photographs are your first impression to customers viewing a jewellery product listing. High quality images are the best way to encourage interest from buyers and prove your company is professional. 

Jewellery photographed for a jewellery product listing by MO STUDIOS
Photography by MO STUDIOS

If you don’t have experience in photographing jewellery professionally, hiring a professional jewellery photographer can make all the difference. By hiring a professional, you can ensure all of your shots are consistent and of the best quality, they can be. Not only is this a good idea for Shopify accounts it can also make your jewellery stand out on eBay. On eBay, customers are used to seeing phone camera photos with untidy backgrounds; these images will help your jewellery listing stand out.

Step Five: Additional Images

by MO Studios

Be sure to include more than one image of your piece if your product is a necklace, showcase the chain and clasp in more detail or pick up on the intricacy of the pendant.

Model and lifestyle images are perfect for showing the relative size of the product as dimensions can sometimes be confusing to visualise. For example, displaying a necklace on a model can showcase how the pendant sits or the length of the chain. Or showing earrings on a model can show how the decorative part sits or hangs from the ear.

Close-up photos allow the customer to see intricate details like smaller gemstones or engravings and prevent them from being overlooked.

close up - MO STUDIOS
– By MO Studios

Step Six: Descriptions

Don’t leave anything out. If your jewellery is second hand or vintage, do not leave any details about the damage and wear and tear; neglecting these details can lead to a higher returns rate and damage that relationship with buyers. On the other hand, vintage collectors and buyers know what they’re in for when buying second hand, so it’s not wrong to include the pieces’ faults. Additionally, you can even show these faults with additional photos.

You should use bullet points in your descriptions to make it easier to pick out essential information and improve readability. Include necessary details like the measurements, materials, and product size. In addition, include your unique selling points, for instance, if you sustainably source your gemstones or utilise interesting manufacturing processes.

Are you in search of a Jewellery photographer to showcase your products? Check out Fotonic. Leave some of your favourite jewellery listing tips in the comments below.

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